What A Loyal Customer Really Wants Hint It S Not Discounts
While rewards programs that offer perks such as free items or cash back can be effective, it seems that almost every retailer has adopted this type of loyalty program in one form or another. This means that these loyalty programs start to blur together in the eyes of the customer. Today’s consumers expect more from brands. Rather than trying to be everything to everybody, they expect brands to build an identity that appeals to the specific values and interests of niche groups....